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Published on
May 22, 2024
Messaging is crucial for articulating the unique value of your AI story. Just the fact that you're using AI in your business will not move most journalists to take an interview, let alone write.You'll need to deliver a strong, well-rounded story. We are already witnessing fatigue among journalists about companies hyping AI.
The proportion of publicly traded companies that mentioned AI on earnings calls in the fourth quarter of 2023 hit a high of 36%. Make sure your story and your spokespeople can stand up to scrutiny. So it's important to consider the type AI story you are trying to land and the audience you are trying to reach.
Telling a great story should showcase the What, the Who and the Why.
What are you doing with AI and in what part of the business?
Who is leading the AI charge internally?
Highlighting their background and their vision for AI-led transformation.
And finally, the Why. Why are you implementing AI?
Highlight the business drivers such as revenue growth, process automation, customer satisfaction and so on.
With that in mind, here are 10 questions that will help frame the discussion about your AI transformation narrative.
Typically, when discussing strategy and roadmap, leaders will want to talk about the main areas of focus for your AI deployments such as customer experience, business process automation, revenue optimization and supply chain efficiency. And be ready to discuss the initiatives in early pilots and prototypes, where you have advanced deployments, and the timeframes for scaling key initiatives.
Delivering a robust narrative about the ethical integrity of AI systems is crucial. Embedded biases related to race, gender, or ethnicity in AI technologies can lead to discriminatory outcomes, harming individuals and damaging corporate reputation. Here you can discuss how the company is utilizing diverse datasets, inclusive design practices and input from traditionally marginalized groups as the foundations of its AI development.
Most companies will want to address how AI models are designed using privacy-first principles to protect intellectual property, customer data and employee privacy at every stage of deployment. You may also want to talk about your use of security audits and compliance checks, as well as building a culture of data privacy awareness across the organization, where every team member understands their role in maintaining high security standards.
The question about biases in AI is gaining greater attention and traction in the media. This is an opportunity to discuss the frameworks and processes the company has in place to ensure AI systems operate correctly and produce explainable and bias-free results. Leaders should emphasize the company's strong stance on AI transparency and clear AI governance frameworks.
The question about benefits is an opportunity to unpack the value AI is delivering to the business. Some thought starter topics might include: Improvements in customer experience and satisfaction
Algorithmic recommendation engines that are increasing average purchases
Process automations that reduce staff burnout and increase morale.
As well as operational improvements, financial results and strategic decision making powered by AI can be strong areas of focus.
Discussing employees' concerns about the role of AI in the workforce is an opportunity to showcase how the company is addressing these issues transparently and empathetically. Highlighting hiring trends, new job roles, and training programs designed to improve workforce adaptability can shine a light on how you are dealing with the human dimension of AI deployment.
Explaining how AI systems actually generate results and decisions is a hot topic in the business media. This is an opportunity to discuss the company's approach to transparency and the use of explainable AI models. Here you can highlight the internal teams devoted to overseeing and auditing your AI systems to ensure they align with your commitment to transparency and ethical standards.
Explaining how your team measures success is a great opportunity to bring your AI story together. With a focus on the benefits of AI-led transformation. Here are four areas you may want to consider highlighting:
AI technology is moving fast and this presents a great opportunity to bring the discussion back to strategy and showcase how you will stay competitive as AI evolves. Here you may include a discussion about your Investment in research and development; strategic partnerships with suppliers; talent acquisition and retention strategies; collaboration with leading academic institutions; and your participation in industry consortium and working groups on AI.
Finally, the long-term goals question is an opportunity to loop back to key themes you've already discussed. One idea is to emphasize how AI provides an opportunity to drive sustainable growth, foster innovation, enhance competitive position by building a resilient and adaptive organization. And it might also be worth noting how your organization sees AI in the larger context of other earlier technology inflection points that your organization navigated successfully such as the internet, e-commerce and the cloud.
As an agency that focuses on B2B Technology, the team at Actual Agency is ready to help you deliver media coverage, thought leadership and market-leading commentary about the impact of technology on business transformation. If you are looking for a B2B Tech PR agency that delivers results, please Contact the Actual Agency team today!