AI PR Agency
Own the AI Conversation. Build Credibility Where It Counts.
Artificial Intelligence is rewriting the rules of business. But behind every AI breakthrough lies a trust gap—and high expectations from regulators, media, customers, and your own employees.
At Actual Agency, we help companies leading the AI revolution earn the one thing they can’t fake: credibility.
Whether you’re launching a GenAI product, addressing concerns around ethics and bias, or preparing for your next funding round, the message is clear: trust is not a given. It’s earned.
That’s where we come in.
We specialize in PR strategies that turn risk into opportunity, delivering clear, compelling narratives backed by third-party validation from the journalists, analysts, and thought leaders who shape perception.
AI moves fast. So does reputational fallout. We help you stay ahead of both.
If you’re deploying AI and need your story told with strength, substance, and strategic clarity—let’s talk.
7 AI-Related Risks to Corporate Reputation:
1. Cybersecurity Threats
Risk of sensitive customer data or proprietary information being compromised.
2. Opacity of AI Models
Lack of transparency about how AI functions can erode trust between companies and stakeholders.
3. Ethical Concerns
The risks associated with embedded racial, gender, and ethnic biases within AI systems.
4. Disinformation
Reputational impact of AI systems that mislead the public can tarnish reputations.
5. Workplace Impact
Employees are voicing concerns about how AI will reshape job roles and organizational structures.
6. AI-Induced Crises
AI systems gone wild will require swift, strategic responses from humans to minimize damage.
7. Misuse of AI
Humans’ misuse of AI systems will also require rapid response (from humans) to solve issues and quell crises.
AI Media Network
How We Work
From Black Box to Bold Narrative
In AI, what you say, and how quickly you say it, matter. But the landscape is loud, technical, and often misunderstood. You don’t need hype. You need a strategy.
At Actual, we help AI innovators become trusted voices in a space that’s still taking shape.
That means:
- Narratives grounded in insight, not jargon
- Commentary that’s timely, informed, and fearless
- Media relationships that go beyond the wire
- Crisis readiness built into every communications plan
We bring deep knowledge of the AI ecosystem and strong connections across tech, business, and policy press. We know how to translate complexity into clarity—and put your team on the front foot.
Case Study: Privacera
Actual Agency embraced the challenge of expanding Privacera's digital presence and crafting messaging for broader audiences. Leveraging thought leadership, media relations, digital marketing, and industry accolades, we swiftly propelled Privacera into the industry limelight. Our media strategy delved into current industry trends, offering unique insights from key Privacera executives. We maintained momentum through ongoing company announcements, highlighting growth, partnerships, and recognition. Complemented by a robust organic social media strategy driving events and tailored content, we fostered connections with journalists, establishing Privacera as a prominent voice in the data sector.
121
Pieces of
Coverage
Coverage
718M
Editorial
Impressions
Impressions
+194%
Increase in LinkedIn
Engagements
YOY
Engagements
YOY
WHAT WE DO
Strategic AI PR That Builds Trust, Visibility, and Market Advantage
AI is more than a tool. It’s a strategic narrative that affects perception, valuation, and competitive edge. We help you get it right.
We help you:
- Position AI as a business enabler, not a black box—driving efficiency, personalization, and decision-making
- Show your leadership on ethics and governance—not just say the right words
- Earn trust with transparency—backed by data, use cases, and clear communication
- Navigate reputational risk—from bias to model failure to internal workforce fears
- Secure your seat at the table—in the media, on stage, and in the conversations that define the category
Our focus areas:
- Executive thought leadership with sharp, differentiated POVs
- Narrative and messaging strategy for high-stakes announcements
- Targeted media engagement with outlets that move markets
- Real-time response to emerging issues and public discourse
- Integrated PR + digital tactics to scale your influence
You’re building the future. We make sure the right people believe in it.
We'll help you
Stand Out in a Crowded Market
We develop crisp, differentiated messaging rooted in your business strategy that wins hearts, minds, and market share.
Lead the Conversation
From tier-one media to industry analysts and niche podcasters, we will position your executives as trusted voices in the conversations that matter to your buyers.
get More Than Coverage – Conversion
Across the B2B buyer journey we deliver high quality business and trade media coverage that can play a significant role in reducing buyer decision risk and shortening the sales cycle.
AI PR Services
Data-Driven Storytelling + Development
Seize your narrative. We delve deep to craft captivating brand positions, tales, and narratives, ensuring your brand stands out with a distinct and compelling value proposition.
Press Material Development
From compelling talking points and pitch notes to streamlined press releases, scripts, and media briefs, our press material development is designed to mold opinions, bolster thought leadership, and ignite impactful action.
Proactive Media Relations
For consistent, standout press coverage, we adopt a proactive, targeted 1:1 media engagement strategy. Bypassing the scattergun approach, we focus on crafting narratives that radiate a unique and compelling viewpoint.
Reactive + Rapid Reaction News Bureau
We're attuned to vital industry dynamics. Through "newsjacking", we seamlessly link your experts to current news trends, fostering spaces for insights and commentary. Our goal? Positioning your brand as the leading voice, go-to resource, and ultimate solution.
Influencer Engagements + Activations
Understanding virality's potency, we leverage our vast influencer connections to authentically amplify your brand. By engaging the ideal influencers timely, we craft exclusive experiences that enable organic brand resonance with your target audience.
Crisis Communications
Every organization faces crises. Our seasoned team crafts strategies and messages for optimal stakeholder communication during these times. We provide a sharp, unbiased voice, ensuring our client-partners address their audiences candidly and effectively.
Partnerships + Events
Trust in our expertise. Our creatives craft and execute standout brand events - from rooftop gatherings and live demos to press tours and brand collaborations. We bridge your brand to media, influencers, and fresh audiences with high-impact event activations.
Media Training
Master the art of interviews, anticipate queries, and convey your brand's essence. Our media training fine-tunes executives and top spokespeople to deliver the right message consistently.
Monitoring + Reporting
Leverage our bespoke dashboards and intuitive coverage books to track vital metrics such as reach, share of voice, and sentiment, ensuring you stay updated on your brand's coverage in real-time.
Client Experience
HOW WE WORK
1 - GIVE US A PROBLEM
Send us a one-off with your most difficult communications problem, or the RFP for your agency search.
2 - LET US COOK
We love digging into our clients' challenges and coming up with creative solutions.
3 - WE’LL COME BACK WITH A PLAN
When the time is right, we will show you our thinking, creativity and passion for your business.
Our Clients Love Working With Us
"They became members of my extended team."
Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.
VP of Marketing Communications, Software Co
"I always feel we have the A-team working with our account."
Since Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.
Petrus Loubser
CMO, Privacera