At the forefront of the conversations around Artificial Intelligence (AI) and data, Privacera pioneered the industry’s first SaaS-based data governance and security solution that integrates privacy and compliance across multiple cloud services. This cutting-edge data technology brand helps organizations use data more effectively and responsibly, guiding them along their data journey. Through the creation of Privacera AI Governance (PAIG), the brand has created a comprehensive tool that allows enterprise level companies to securely and mindfully harness the power of AI. By maintaining compliance and addressing privacy and data security challenges and risk through a proactive solution, Privacera revolutionizes operations through PAIG, which is powered by the company’s Unified Data Security Platform.
With the sudden advent of generative AI and LLM tools, organizations have come to the realization that it will help with enterprise and customer interactions. But for true success, it must be done securely and responsibly with data privacy, security, and compliance. This new reality led the Privacera team to promptly spring into action and swiftly bring PAIG, the industry’s first solution of this kind to market in order to ensure an AI future with responsible data governance. This innovative technology has captured the attention of millions and Actual needed to craft a compelling and differentiating narrative to break through the noise.
With a focus on positioning Privacera as the leading authority in AI data security governance solutions, Actual’s PR strategy included an integrated approach of digital marketing, content development and PR services. In addition to the press release, we developed executive messaging, thought leadership articles, website content pieces, and social media content. With two industry-leading events (Snowflake Summit and Data +AI Summit) right around the corner, we also used the moment to share the news with traditional media, analysts and influencers who might be attending for briefings and demos.
To establish PAIG as an industry-leading solution, we secured placements in target publications showcasing Privacera’s forward thinking on generative AI and LLM tools. We earned positive coverage that highlighted how the solution is the first to empower organizations to efficiently manage the entire AI data security lifecycle. Our work drove an increase in share of voice (24 pieces of coverage), social engagements, and readership impressions (71M), and helped Privacera secure over 600 leads in a single week.