Actual Agency is a B2B Tech PR agency focused on driving brand awareness and market leadership for technology companies. We offer comprehensive services including Public Relations, Content Marketing, and Digital Marketing, with specialized expertise in AI PR, B2B Tech PR, Fintech PR, and SaaS PR. Our offerings range from strategic Story Design and Launch Sprints to ongoing News Engine retainers, covering media relations, crisis communications, media training, and more.

Unlike traditional PR firms, Actual Agency has modernized its approach by integrating AI-enhanced tools and processes into our PR/Comms tech stack. We combine human-powered creativity and strategic thinking with AI-assisted muscle to plan, optimize, and execute high-impact communications campaigns at scale, ensuring an integrated approach across earned, owned, paid, and shared channels for measurable growth.

We partner with a wide range of B2B technology companies, from Series A disruptors and startups to established enterprise leaders. Our clients come from various tech sectors, including artificial intelligence (AI), Software-as-a-Service (SaaS), and Fintech, all looking to stand out in crowded markets and lead industry conversations.

We focus on delivering more than just media coverage; we aim for conversion and real business impact. Our data-driven approach develops differentiated messaging that wins market share and positions executives as trusted voices. We secure high-quality business and trade media coverage designed to reduce buyer decision risk and shorten sales cycles. We also provide real-time monitoring and reporting through custom dashboards to track sentiment, reach, and share of voice.

We offer flexible service models tailored to specific client needs. Our 'Story Design' and 'Launch Sprint' services are typically project-based, ideal for defined initiatives like pre-launch messaging, rebrands, product launches, or funding announcements. For ongoing, sustained validation and consistent market presence, our 'News Engine' service is offered on a monthly retainer basis, designed to build dominance across earned, owned, social, and influencer channels.

Actual Agency strategically utilizes GenAI as a powerful force multiplier, integrating AI-enhanced tools and processes into our PR/Comms tech stack. This allows us to plan, optimize, and execute high-impact communications campaigns with greater precision and speed, combining human creativity and strategic oversight with AI-assisted muscle to achieve significant scale and efficiency for our clients.

Yes, crisis communications is one of our core specialized services. When faced with high-stakes situations, we provide rapid response, delivering clarity, strategic guidance, and the right message quickly to help manage and mitigate reputational risks effectively.

Actual Agency has a global footprint with offices in key technology hubs. In the USA, we have team members in 11 cities, including New York, San Francisco, and Boston. Globally, we have offices in London, Paris, and Southeast Asia.

To begin a conversation, you can schedule a call directly or fill out the contact form on our website. We encourage you to share your specific communications challenges or an RFP for your agency search. We are ready to collaborate, develop creative solutions, and present a comprehensive plan tailored to your business objectives.