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Services Comparison: Actual Agency vs. The Alternatives
See how we deliver superior value across every dimension of strategic communications
| Service | Actual Agency ★ | Big PR Agencies | Freelancers | Non-Tech PR Firms |
|---|---|---|---|---|
| 1 Editorial-led Strategy | Senior communicators lead programs with direct editorial experience. | Junior staff typically execute while senior partners pitch. | Limited strategic depth; execution-heavy. | Generalist playbooks not tailored for tech. |
| 2 Executive POV Development | Builds sharp, differentiated thought leadership aligned to business goals. | Often diluted into generic narratives for scale. | Depends on individual freelancer's expertise. | Lack of technical fluency weakens positioning. |
| 3 Senior Team Involvement | Boardroom-ready team stays hands-on, not just at the pitch. | Bait-and-switch common; juniors manage day-to-day. | Solo operator bandwidth is limited. | Seniority inconsistent; not embedded with clients. |
| 4 Custom Content Creation | Insight-driven content shaped from executive expertise. | Content factories produce formulaic deliverables. | Quality varies widely, dependent on freelancer. | Content often lacks depth or industry relevance. |
| 5 Media Relationships | Targeted outreach to influential business, tech, and trade press. | Reliant on volume-based pitching, not relationship strength. | Limited rolodex, often inconsistent coverage. | Media contacts focused outside tech ecosystem. |
| 6 Awards & Speaking | Proactive identification and pursuit aligned to growth strategy. | May overlook niche opportunities in favor of marquee wins. | Often outside freelancer scope. | Limited understanding of industry conferences. |
| 7 Measurable Impact | Programs tracked against outcomes and business impact. | Metrics often emphasize vanity numbers. | Little to no formal measurement systems. | Measurement inconsistent, not tied to business. |
| 8 Category Creation Support | Expertise in shaping and naming emerging categories. | Risk-averse, slower to adapt new markets. | Hard for one freelancer to influence markets. | Lack of technical insight prevents credible positioning. |
| 9 Executive Visibility | Builds durable reputational assets (coverage, POV, platforms). | Momentum difficult to sustain across exec team. | Dependent on one person's time and network. | Misses C-suite alignment, focuses on product PR. |
| 10 Long-term Partnership | Functions as an extension of client's team, invested in success. | Transactional, client often feels like one of many. | Short-term engagements with bandwidth limits. | Relationship managed more like a vendor than a partner. |
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As an agency that focuses on B2B Technology, the team at Actual Agency is ready to help you deliver media coverage, thought leadership and market-leading commentary about the impact of technology on business transformation. If you are looking for a B2B Tech PR agency that delivers results, contact the Actual Agency team today!
