AI PR AGENCY

B2B TECH PR AGENCY

Strategic Thinkers
CIO Whisperers
Outcome Producers

B2B Tech Media Network

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WHAT WE DO

Use PR/Comms to Reduce Buyer Decision Risk

In B2B tech marketing and sales the stakes are high.

Corporate decision makers (your buyers) are under intense pressure to find the right technology solutions that meet their critical business needs. Buyers face uncertainty in their decision making and they want to minimize risk.

PR/comms (what we do) is unique in the marketing mix because it secures third-party validation from media, industry experts and influencers – this validation builds credibility and trust in your company, your team and your products. Trust is what minimizes buyers’ perceived downside decision risk.

At Actual Agency, we are passionate about building trust, shortening sales cycles and helping our clients stand out in crowded markets.

If you are struggling with with any of these issues, or you have PR agency that’s asleep at the wheel–we would love to help!

Helping Privicera Reach Enterprise Decision Makers

Actual Agency embraced the challenge of expanding Privacera's digital presence and crafting messaging for broader audiences. Leveraging thought leadership, media relations, digital marketing, and industry accolades, we swiftly propelled Privacera into the industry limelight. Our media strategy delved into current industry trends, offering unique insights from key Privacera executives. We maintained momentum through ongoing company announcements, highlighting growth, partnerships, and recognition. Complemented by a robust organic social media strategy driving events and tailored content, we fostered connections with journalists, establishing Privacera as a prominent voice in the data sector.

121
Pieces of
Coverage
718M
Editorial
Impressions
+194%
Increase in LinkedIn
Engagements
YOY
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HOW WE WORK

Getting Your Story Out There

For B2B tech companies media perception matters. Earned media coverage builds awareness and credibility and can tip the scales in your favor against competitors.

Consistent media coverage requires more than sporadic press releases. It demands timely, compelling stories and contrarian perspectives peppered with pithy sound bites that capture media attention and convert to coverage.

This is where the Actual Team shines. Our team knows how to connect with top-tier reporters and influencers and get them to pay attention to your story.

Our approach combines deep industry insights, an outsider’s perspective and data-driven media targeting (no spray and pray) to put your brand at the heart of relevant discussions, enhancing visibility and solidifying your market credibility.

If your story is not getting the attention it deserves, or you have PR agency that’s asleep at the wheel–we would love to help!

15
Full-Time
Team Members
9
Years In
Business
87
Years Of Combined
Experience
Close-up of a professional working environment, featuring a person's hands typing on a laptop keyboard with a stylus in hand, indicative of multitasking. Transparent, digital content blocks float above the laptop's surface, representing the strategic planning and creation of digital content. A smartphone rests beside the laptop, symbolizing the connectivity and multi-platform nature of modern content strategy.

BENEFITS YOU CAN EXPECT

THE A-TEAM,
ALL THE TIME

You get seasoned PR/Comms professionals. No bait and switch.

INTEGRATED
COMMUNICATIONS

We put it all together: PR + Content + Social + Digital

HIGH IMPACT
RESULTS

You want data-driven results, fast. We make it happen.

B2B Tech PR Services

Data-Driven Storytelling + Development

Seize your narrative. We delve deep to craft captivating brand positions, tales, and narratives, ensuring your brand stands out with a distinct and compelling value proposition.

Press Material Development

From compelling talking points and pitch notes to streamlined press releases, scripts, and media briefs, our press material development is designed to mold opinions, bolster thought leadership, and ignite impactful action.

Proactive Media Relations

For consistent, standout press coverage, we adopt a proactive, targeted 1:1 media engagement strategy. Bypassing the scattergun approach, we focus on crafting narratives that radiate a unique and compelling viewpoint.

Reactive + Rapid Reaction News Bureau

We're attuned to vital industry dynamics. Through "newsjacking", we seamlessly link your experts to current news trends, fostering spaces for insights and commentary. Our goal? Positioning your brand as the leading voice, go-to resource, and ultimate solution.

Influencer Engagements + Activations

Understanding virality's potency, we leverage our vast influencer connections to authentically amplify your brand. By engaging the ideal influencers timely, we craft exclusive experiences that enable organic brand resonance with your target audience.

Crisis Communications

Every organization faces crises. Our seasoned team crafts strategies and messages for optimal stakeholder communication during these times. We provide a sharp, unbiased voice, ensuring our client-partners address their audiences candidly and effectively.

Partnerships + Events

Trust in our expertise. Our creatives craft and execute standout brand events - from rooftop gatherings and live demos to press tours and brand collaborations. We bridge your brand to media, influencers, and fresh audiences with high-impact event activations.

Media Training

Master the art of interviews, anticipate queries, and convey your brand's essence. Our media training fine-tunes executives and top spokespeople to deliver the right message consistently.

Monitoring + Reporting

Leverage our bespoke dashboards and intuitive coverage books to track vital metrics such as reach, share of voice, and sentiment, ensuring you stay updated on your brand's coverage in real-time.

Client Experience

Read More From the Actual Blog

B2B Communications Trends for 2024: Navigating the Changing Landscape

Actual Agency outlines the pivotal B2B communications trends for 2024, emphasizing the need for authentic storytelling, data-driven PR strategies, and adapting to an evolving media landscape. Industry leaders highlight the end of greenwashing, the significance of internal communications amidst economic challenges, and the influential role of AI without overshadowing human creativity. The post champions a strategic focus on genuine, relatable narratives and leveraging technology to measure PR’s ROI, guiding PR professionals through the changing dynamics of corporate communications.

Get Started

1 - Schedule a Consultation

2 - We Analyze Your B2B Tech Narrative Opportunities

3 - We Provide a Detailed Proposal with Costs and KPIs

Our Clients Love Working With Us

5.0 -  

"They became members of my extended team."

Thanks to Actual Agency's work, the client has achieved excellent media coverage and increased share of voice. The team establishes weekly status calls to ensure compliance with the deliverables. Moreover, they have great company culture and an impressive commitment to the client's success.

Anonymous

VP of Marketing Communications, Software Co

5.0 -  

"I always feel we have the A-team working with our account."

Since  Actual Agency joined the project, coverage and awareness have increased by 200%, much to the client's delight. The team is highly proactive, and internal stakeholders are particularly impressed with the service provider's vast technical expertise and engagement.

Anonymous

Petrus Loubser

CMO, Privacera