For tech startups with complex products and complex value propositions, Actual Agency has become a go-to resource behind some of the tech industry’s most strategic PR breakthroughs. Specializing in B2B technology, the agency helps early-stage and growth companies turn deep technical narratives into sharp, market-ready stories that resonate with both engineers and executive buyers.
Actual is not new to the tech PR game. Since 2015 they’ve helped dozens of companies build market leadership including: helping a fintech startup land a marquee Wall Street Journal feature by reframing regulatory compliance as a boardroom issue. When an AI startup struggled to differentiate itself in a sea of sameness, Actual helped reposition its story from model performance to real-world outcomes, unlocking a wave of inbound interest from both media and investors. And when a founder-led data company was told their product was “too technical for coverage,” Actual built a founder-forward media strategy that landed profiles in Bloomberg and the Wall Street Journal, and major trade press within a single quarter.
Key Features:
- Senior strategists with decades of experience in hard tech.
- Message architecture built to translate complexity into media-genic storylines.
- 1:1 media relationships in top-tier, tech trades, and investor focused media.
- Skilled at integrating with product, marketing, and leadership teams.
Benefits:
- Converts technical depth into conversational narratives that garner attention.
- Drives faster time-to-value for all PR and Comms output and results.
- Positions founders as thought leaders with credible, investable, and newsworthy ideas.
As an agency that focuses on B2B Technology, the team at Actual Agency is ready to help you deliver media coverage, thought leadership and market-leading commentary about the impact of technology on business transformation. If you are looking for a B2B Tech PR agency that delivers results, contact the Actual Agency team today!
