ACTUAL INSIGHTS

Futuristic cyan gears and holographic data streams over a sunset city skyline, symbolizing GEO's impact on PR innovation.

Artificial Intelligence

Does GEO Save or Wreck PR?

Professional woman with blonde hair wearing headphones and a dark blazer, speaking into a podcast microphone during an interview in a modern studio with vertical LED lighting, representing an executive building visibility through media appearances and thought leadership

Why Tech Founders Must Invest in Executive Visibility

A developer working on code displayed on a computer screen in a dimly lit room, representing the creation of Actual Agency's open-source template for AI-optimized press releases.

Actual Agency Releases First Open Source Template for AI-Optimized Press Releases

Developer viewing lines of code on a computer screen, representing AI-powered workflows and LLM-native press release generation.

How to Create The Perfect LLM-Native Press Release

Four professional women in a bright conference room having a collaborative meeting, with one woman in a green blouse standing at a laptop while others engage in discussion, with planning documents visible on a whiteboard in the background, representing a startup team strategizing their PR launch

SaaS Founder’s PR Launch Strategy, The First 90 Days

Seven business professionals in formal attire meeting around a modern conference table with laptops in a contemporary boardroom featuring circular LED lighting and floor-to-ceiling windows overlooking a city skyline at dusk, representing fintech executives discussing PR strategies and industry trends

5 Fintech PR Trends That Define 2025

Professional woman with glasses, long wavy hair with gray streaks, and a subtle smile, wearing a light pink blouse and necklace, set against a soft blue gradient background. Overlaid text in bold blue letters reads 'THE MOST POWERFUL TRUST SIGNAL IN B2B TECH' with 'actual' in a small black-bordered box above, highlighting PR and comms as key trust builders to reduce buyer decision risk in B2B tech sales.

How PR and Comms Reduce Buyer Decision Risk in B2B Tech Sales