A Field Guide For Communicators in the Age of Stakeholder Capitalism
Stakeholder capitalism is gaining momentum. While investors have long viewed enterprise risk through the lens of environmental, social and governance (ESG) issues, stakeholders now expect companies to be a force for good. This new social contract brings both a heightened sense of urgency among corporate leaders to act with purpose and increased scrutiny by stakeholders.
Communications professionals are being asked to define and activate purpose narratives with clarity and authenticity. Over the course of producing the Purpose, Inc. podcast, the Actual Team interviewed dozens of leaders and experts about corporate purpose. We distilled expert insights into a field guide for communicating purpose in the age of stakeholder capitalism.