How to Drive the Most Effective PR for AI Companies

Bold, capitalized text 'HARNESSING PR FOR AI COMPANIES' stands prominently against a background of fluid, dark lines and curves with electric blue highlights, symbolizing the dynamic and innovative nature of public relations in the AI industry, as specialized by Actual Agency.
Written by

At Actual Agency, we specialize in getting the most out of PR for AI companies. We know that because technology is constantly evolving, it's just not enough to have cutting-edge solutions. You also need to get the word out about them. That's where PR agencies like Actual can help.

The AI industry is complex, nuanced, and constantly evolving. It’s one of the fastest growing markets in today’s economy, and experts and analysts are predicting that it will continue to experience fast and robust growth. According to a report by Data Science Central, the AI market is expected to reach a staggering $407 Billion by 2027. With exponential growth like that, it’s no wonder that companies are rushing to adopt this new technology. Embracing AI is no longer considered a “plus”, it’s a necessity for businesses to be able to grow and thrive.

The unparalleled growth projected for the AI industry underscores the need for more comprehensive and adaptive PR strategies. Actual Agency, as a leader in this space, recognizes the evolving demands and is committed to expanding and enhancing its array of services to meet these needs.

AI companies, and organizations that utilize artificial intelligence in their product suite, often have unique challenges when it comes to finding the best and most effective ways to grow their business. At Actual, we specialize in helping AI companies build their brand image and connect with their target audience. Here are some of the ways that we do it:

Crafting a unique brand image

We work closely with our clients to define their unique value proposition, mission, and vision. This helps us create a strong and easily defined brand image that resonates with their audience. Actual Agency has helped craft distinct brand images like Bank of Montreal (BMO), Privacera, Celestica, Kantata, Fundbox, and more. Notably, we recently helped secure major media coverage to help Privacera spread the word about their cutting-edge data governance solution, Privacera Artificial Intelligence Governance (PAIG).

Creating and spreading content

We write engaging press releases, blog posts, and social media updates to highlight our clients' achievements and explain how their products and services can make a difference. We also have an extensive network of media connections, which helps us get our clients' stories featured in major publications like Datanami, Solutions Review, Infoworld, eWeek, Help Net Security, Enterprise Times, and others.

Establishing thought leadership

We help our clients position themselves as thought leaders in their industry. We do this by finding opportunities for them to speak at conferences, write articles for industry publications, appear on industry podcasts, and engage in panel discussions to help boost their brand. Whether we’re helping to establish brands or their leadership teams as expert-level authorities in their field, we get the job done. Thought leadership is an essential part of good PR, especially in the volatile and constantly evolving world of AI.

Building partnerships

Partnerships can be a game-changer for any company, but they are especially so for AI companies because of the potential to increase the visibility of their brand. We use our extensive network to help our clients identify and establish mutually beneficial partnerships that can lead to joint ventures, collaborations, and expanded opportunities. Most recently we helped Privacera, a stalwart in the AI and data security governance space, to secure partnership news that’s helped them boost their brand through channels not normally available to them.

Measuring impact and fine-tuning strategies

We don't just operate on gut instinct. At Actual, we use data and analytics to measure the impact of our efforts and track key performance indicators. These data-driven insights help us tweak our PR strategies to ensure that we can increase brand awareness, audience engagement, and stay up-to-date on what works so that we can stay prepared for market changes. By keeping our fingers on the pulse of each of our clients’ data and metrics, we can stay agile, maximize the benefits of our marketing and PR campaigns, and consistently exceed expectations for our clients.

According to a report published by Grand View Research, the AI industry is expected to be worth $190 Billion in annual revenue by 2030. As the AI industry continues to evolve and more and more companies embrace this new technology, the role of PR for AI companies will continue to be instrumental for their success in growing their brand. To stay on the cutting-edge, AI PR agencies will need to adapt to emerging trends and technologies, including AI-driven analytics and machine learning tools, to further refine their strategies in an effort to keep an edge in a quickly evolving industry. The ability to craft compelling narratives, secure major media coverage, identify and cultivate partnerships, and establish thought leadership should always be among your values.

As the AI landscape continues to breed more and more competition, it will become more challenging to stand out in a crowded field. Agencies like Actual must continue to find new and innovative ways to provide the most effective PR for AI companies. The next few years are going to be pivotal as the meteoric rise of AI is predicted to continue, and it will be more imperative than ever for companies in the AI space to establish their unique brand on the market and maintain a competitive edge. We help these companies build their brand image, connect with their target audience, secure media coverage, promote thought leadership, and most importantly, grow their revenue. In an ultra competitive field like AI, it's not enough to have an amazing product; you also need to effectively communicate its value and impact. The AI revolution has already begun, and Actual is ready to help our clients make tidal waves.

No items found.

As an agency that focuses on B2B Technology, the team at Actual Agency is ready to help you deliver media coverage, thought leadership and market-leading commentary about the impact of technology on business transformation. If you are looking for a B2B Tech PR agency that delivers results, please Contact the Actual Agency team today!