Why Research Is The Key To Improving Ecosystem Relevance For B2B Technology Companies

Written by
Tim Donovan

“The best vision is insight.”

Malcolm Forbes

B2B technology companies can greatly improve their ecosystem relevance and visibility by regularly creating and sharing industry research. In today’s fast-paced, data-driven world, staying up-to-date and informed on the latest industry trends and developments is crucial for businesses to remain competitive. By conducting and sharing their research, B2B technology companies can position themselves as thought leaders within their industry and demonstrate their expertise and understanding of the market.

According to McKinsey research, “Companies that lead in their respective markets are twice as likely to be seen as thought leaders and are more likely to be selected as a preferred vendor.” This highlights the importance of establishing oneself as a thought leader in the industry, and regularly creating and sharing industry research is one way to do so. By consistently producing valuable insights and analysis, B2B technology companies can differentiate themselves from their competitors and attract potential customers.

In addition to positioning themselves as thought leaders, regularly creating and sharing industry research can also help B2B technology companies improve their visibility within the ecosystem. In today’s digital age, there are numerous ways for businesses to share their research and insights, including through social media, industry publications, and their blog or website. By promoting their research through these channels, B2B technology companies can increase their reach and visibility to a wider audience.

According to Deloitte research, “Sharing insights and best practices can help B2B technology companies build trust with their customers and partners, which is crucial for building long-term relationships.” In addition to attracting potential customers, regularly creating and sharing industry research can also help B2B technology companies strengthen their relationships with their existing customers and partners. By demonstrating their knowledge and expertise, B2B technology companies can establish themselves as reliable and trustworthy partners, leading to stronger and more enduring relationships.

In conclusion, B2B technology companies can significantly improve their ecosystem relevance and visibility by regularly creating and sharing industry research. By positioning themselves as thought leaders and sharing their insights and best practices, B2B technology companies can differentiate themselves from their competitors, attract potential customers, and build trust with their existing customers and partners. In today’s fast-paced and data-driven world, staying up-to-date and informed is crucial for businesses to remain competitive, and regularly creating and sharing industry research is one way for B2B technology companies to do so.

Here are three prescriptive measures that B2B technology companies can take to improve their ecosystem relevance and visibility through the use and sharing of research and insights:

  1. Conduct regular industry research: B2B technology companies can improve their ecosystem relevance by regularly conducting and sharing research on industry trends and developments. This can include surveying customers and partners, analyzing data and market research, and staying up-to-date on the latest industry news.
  2. Share insights and best practices: In addition to conducting their own research, B2B technology companies can also improve their ecosystem relevance by sharing their insights and best practices with others. This can include writing blog posts, presenting at industry events, and publishing research reports.
  3. Engage with the industry: B2B technology companies can further improve their ecosystem relevance by actively participating in industry discussions and forums. This can include joining relevant LinkedIn groups, participating in industry events and conferences, and engaging with other thought leaders on social media. By actively engaging with the industry, B2B technology companies can position themselves as valuable contributors and build relationships with others in their ecosystem.

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