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Image featuring Crystal Woody, Managing Director of Actual Agency, announced by Millwright Holdings. Text overlay reads: 'Millwright Holdings Announces Crystal Woody to Lead Actual Agency as Managing Director.
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Millwright Holdings Announces Crystal Woody to Lead Actual Agency as Managing Director

Millwright Holdings has named Crystal Woody as Managing Director of Actual Agency. Woody's extensive background in B2B communications is expected to catalyze client success and drive agency growth
"Your Media Pitches Suck" is provocatively proclaimed in large, bold font against a complex background of digital data streams and circuit-like patterns, symbolizing the analytical dissection of PR strategies and the need for improvement in media communication within the industry, as addressed by Actual Agency."

Why do your media pitches suck?

The blog post by Actual Agency delves into common shortcomings of media pitches in the PR industry and offers actionable insights for improvement. It emphasizes the importance of understanding the journalist's preferences, crafting newsworthy content, being concise, personalizing pitches, and the necessity of follow-ups. The post serves as a guide to refining media pitches to ensure they resonate more effectively with their intended audience.
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