Persistent
Relevance
Persistent Relevance
Relevance means continually staying top of mind because a company is viewed as a source of valuable information and is positioned as an authoritative expert within its ecosystem.
BE THE SOURCE OF TRUTH
B2B tech companies achieve relevance by consistently releasing information that is educational, informative and compelling. Surveys, research reports, indices, and more help to establish companies as a source of information.
Educate The Ecosystem
Market leaders understand the intrinsic value of sharing information to inform and educate their ecosystems. Best practice guides, white papers, and service trends that help to optimize performance, will establish companies as in-market experts.
BUILD CRITICAL MASS OF BELIEF
Relevance is based on timing, information, and organic engagement. The companies that are most relevant bring customers, partners, and industry influencers into the most crucial discussions. They do this through interviews, webinars, panel discussions, and more. Those that participate help to increase relevance, visibility, and value.
Find Conversational Whitespace
The most relevant companies find new “conversational whitespace” or discussions that are important to the industry but are still nascent. They do this by analyzing the business aspirations of their customers and then framing out what the future state of their ecosystem looks like.
Our Expertise
We focus on a narrow set of industry verticals allowing each team member to build a deeper understanding of technology sectors based on context, nuances, and relationships. We embrace a “lean PR” model where we’re hands-on, we do the research and the work, and we use data to guide our strategies and validate our effectiveness.